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Coinbase is preparing to expand into Europe by hiring four new CEOs

Coinbase is preparing to expand into Europe by hiring four new CEOs

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Answer Coinbase is preparing to expand into Europe by hiring four new CEOs

Leading US cryptocurrency exchange Coinbase has hired new executives to spearhead its expansion plans in Europe, the Middle East, and Africa (EMEA) despite the severe bear market that has driven several crypto entities into bankruptcy.

According For Coinbase, the appointments are part of the “Go Broad and Go Deep” global expansion strategy, which the company announced in the third quarter of this year.

In July, reports emerged from Coinbase that it was seeking regulatory approval from several European countries to boost its regional presence.

She told Coinbase that the breadth of experience, know-how and leadership these appointments bring is unparalleled, adding that she plans to roll out new offerings and products.

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The new hires are in line with Coinbase’s belief that the EMEA region has pioneered the creation of an appropriate and safe regulatory environment for cryptocurrencies.

Coinbase cited the recent EU MiCA, the Financial Services and Markets Bill undergoing parliamentary process in the UK, and the Dubai Virtual Asset Regulatory Authority (VARA) as evidence for its moves.

Crypto Market and European Countries:

The cryptocurrency market has been in turmoil for most of the year, but this has not affected the rate of cryptocurrency adoption in Europe.

Last month, Ukraine and Russia were recorded among the top three countries that led digital currency adoption in the third quarter.

As their adoption rates of digital currencies increased by 143.17% and 88.28%, respectively, according to Source.

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