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CryptoCom wins sponsorship deal for Qatar 2022 World Cup

CryptoCom wins sponsorship deal for Qatar 2022 World Cup

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Answer CryptoCom wins sponsorship deal for Qatar 2022 World Cup

Crypto.com continues to make waves in the world of sports, this time with an important partnership with the world’s largest football association.

Yesterday, Tuesday 22 March 2022, FIFA announced a sponsorship deal with Crypto.com for the 2022 FIFA World Cup Qatar.

The deal makes Crypto.com the exclusive sponsor of the Qatar 2022 World Cup in the field of cryptocurrency exchanges.

According to a statement shared by FIFA on its official website, Crypto.com will benefit from massive exposure to the brand through on- and off-field advertising.

It also means revealing cryptocurrencies to a broad audience of football fans who are looking forward to the World Cup every four years.

Crypto.com and FIFA are collaborating:

Crypto.com’s deal with FIFA is a win-win situation.

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The company has spent significant sums on sports brands, supporting major leagues and teams in a wide range of sports.

Kai Madati, FIFA’s Chief Commercial Officer, acknowledged Crypto.com’s commitment to other high profile sporting events and shared FIFA’s enthusiasm to secure such an outstanding partner, adding:

We are delighted to have a global brand like Crypto.com join us as a sponsor of this exciting and pioneering World Cup tournament in Qatar, ultimately helping to grow our beautiful game on a global scale.

Moreover, exposure to an event of this magnitude is a golden opportunity for Crypto.com to raise awareness and replicate the success achieved in previous advertising campaigns, such as the campaign conducted during the “2022 Super Bowl” event.

Chris Marsalek, Co-Founder and CEO of Crypto.com, explained that the partnership with FIFA is part of Crypto.com’s advertising strategy to make itself known around the world:

We couldn’t be more excited to sponsor the World Cup, one of the most famous tournaments in the world, and to raise awareness of Crypto.com globally.

Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can enhance the future of global esports and fan experiences around the world.

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